Large format printing is the process of printing materials bigger in size as compared to other types of printing solutions. They are often used to display points of purchase in retail stores and shops to highlight a discount offer or a newly launched product or service. This help to attract the attention of potential customers and communicate with a large audience base.
The large printing materials include pop-up displays, retractable banners, reception signs and other types of custom signage printed on a variety of materials such as paper, wood, plastic and metal.
The reason why businesses choose large format printing is to gather the attention of customers using sharp images and clear-cut messages that are visible from a distance. The printed materials can be mounted both indoors and outdoors. Made from durable materials, large format printed signage can withstand harsh weather conditions.
With so many benefits and advantages, you can choose this printing method to create visually impactful designs. For your better understanding, here is a list of top 10 facts about large format printing you should know.
- Printing Process
The process of large format printing is quite similar to digital printing. The toner is laid over the press and then the ink is sprayed directly to the product’s surface through the large nozzles. The whole printing process is done without the transfer after which UV lights are used to dry out the ink. This process is repeated several times to print high-quality images and pictures.
- UV Resistant Ink
A special type of UV and fade resistant ink is used for large format printing. The ink produces intense colours that won’t fade away with time or daily wear and tear. You can even apply a weather-resistant coating to the printing materials if you want to use the billboards and banners outside our store. The colours and ink remain intact even if they come in direct contact with the sunlight.
- Types of Printers
Want to print reception signs for your office? Large format print work is printed on flatbed printers and roll-to-roll printers. Usually, a substrate is placed on the bed, the material is propelled through the printer and the UV light dries the ink on the surface. Flatbed printers are perfect for printing on thicker substrates whereas you can use roll-to-roll printers to print high-quality banners and canvas.
- Fine Quality Printing
If you need superior quality signage, then large format printing is your best option. You can resize the images and fonts, change the colours and edit the text with the new format printers. The special ink is utilised to print posters and banners in vivid colours.
- Printing Cost
The cost of printing varies depending on the graphic size and finishing material. What types of materials and substrates are being used? What is the expected turnaround time? All such factors affect the overall printing cost. The cost of standard large format printing ranges from $249 to $2500 including the cost of shipping and production module.
- Customer Benefit
When it comes to printing reception signs for office use or discount banners for retail store promotion, you are investing in a high-end marketing strategy. Large format solutions can give you the results you want by converting your prospective customers into buyers. If you want to organize an event or host a business dinner party, this signage can lift your brand’s image.
- Printing Source
Not every printing company can provide you with customised large format printing services. A company needs to be equipped with the right printing tools and technology. The staff should have the skills and experience to guide you and help you execute the printing project in the right manner. Only a company that offers various CMS and marketing tools can help you in printing B2B and B2C printing materials.
- Print Material
You can choose from a wide variety of materials such as paper, vinyl or metal based on your printing purpose and the aesthetic benefits you expect. Substrates should be selected to cater to specific project requirements. If you are looking for outdoor banners, then you may need to invest in more durable and resilient printing materials. On the other hand, if you need materials such as banners or reception signs, you can choose a slightly less durable material.
- Image File Format
To get good quality printing results, you need to make sure the files are not wider than 61 inches. Use high-resolution images to produce vivid and beautiful printing material.
- Printing on Various Surfaces
Large format printing is now possible on fabrics and textiles. You can even print on vinyl, wood and metal substrates and get the same quality prints as you get on paper. This is a popular printing technique usually used for photography events or painting exhibitions.